In 2005, after seeing the influential documentaries Jump London and Jump Britain, James immediately began his training in the parkour discipline. Already having a background in athletics and having sampled the martial arts, he was attracted by both the intense physical and mental challenges of parkour, and decided to further his knowledge of the art by seeking guidance at the Parkour Generations Academy.
James has been determined to exceed his own potential and, having become a Parkour Generations Coach, continues inspiring people with his dedication, teaching regularly for various schools, councils and seminars, as well as weekly in the Youth Academy. He has also performed at various demonstrations, as well as photographic and video projects for companies including MTV and the BBC.