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    • GQ / Canon
    2008

    For nearly half a century, GQ has been a leading voice in men's magazines, covering men's style and culture from fashion and politics to travel, entertainment, sports, technology and relationships. It all began in 1931, when Apparel Arts was founded as a men's fashion magazine for the clothing trade. Published in New York City, its purpose was to provide information on men's fashion to wholesale buyers and retail sellers, who in turn could then make recommendations to their customers. The elaborate quarterly contained actual samples of fabrics pasted within its pages; it cost $1.50 per copy, with an initial circulation was 7,500. Apparel Arts was so attractive that customers in stores frequently ran off with the copies. Sensing a market for such a product, the magazine's publishers decided to launch a men's fashion magazine for the general public. Thus, Esquire magazine (at 50 cents a copy) was born in 1933. Apparel Arts not only become the fashion bible for middle-class American men, it also spawned a magazine that has remained popular for more than 70 years.

    http://www.gq-magazine.co.uk/
    GQ Magazine Shoot for Canon Cameras : 2008-03-07
    At the end of this month a team from Parkour Generations will be engaging in an innovative video and photo shoot for Canon in Paris, profiling some new technology that has clear overlaps with the parkour community. Julie Angel will be providing the camerawork for the video shoot, and the photographic elements will be released in the June edition of the world famous GQ Magazine. More details here soon... GQ/Canon Shoot: UPDATE Next week a team from Parkour Generations will be sourcing locations in Paris for what should be an incredible photo and video shoot for Canon the week after. The photographic results will be showcased as advertorials in the June edition of GQ Magazine, while the video will be available to watch online at certain websites. Stephane and Seb will be providing the action, with Julie Angel directing, shooting, and editing the piece. There's a great vibe surrounding this particular project, and we think it should produce something quite special... GQ Photo Shoot: Amsterdam This week Parkour Generations Team Members Stephane and Seb are in Amsterdam for a photoshoot for GQ Magazine, the results of which will appear in the June edition of the world-famous magazine.