Olympics 20122010
London 2012’s ambition is to create a Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world.
London 2012 will create the most accessible and participative Games. It will touch people as it has never done before, stimulating people to do more and to try new things and reassess what we are all capable of.
London 2012 has sport at its heart and London at the centre, but it is more than London and more than sport. It is a Games for London, the UK and the rest of the world, for sport and culture, for volunteers and business.
2012 Olympics Endorses Parkour UK : 2010-06-02
Parkour UK, the UK's national governing body for the discipline, has just received the official London 2012 Olympics Inspire Mark, a giant step forward for parkour in the eyes of the sporting world. In the words of the 2012 Olympics website, ""Mirroring our brand values, only the most accessible, participative, inspiring and stimulating projects and events will achieve the mark – across sport, culture, education, environment, volunteering and business skills. Projects and events recognised through the Inspire programme will be awarded the Inspire mark, part of London 2012’s brand family."" A great achievement which can only lead to better and brighter things in terms of recognition of the discipline around the world.
