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Alpella Advert

This spot the worlds first Parkour first-person POV commercial was conceived by Universal McCann and shot at the end of 2009 for Asian confectionary giant Alpella. The brief was to produce high-energy and gritty action: the challenge was to shoot it in the suburbs of Istanbul on new and untested HD cameras. Parkour Partnership provided the director and Parkour talent.

Tags: advert, thomas, commercial

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